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They're the only ones who can start a conversation.
And if they don't send a message within the first 24 hours, the match fades out.
You can choose to view the profiles of people you like and send them messages or even click the “meet me” button to let someone know you're interested in meeting IRL.
Both companies need to be more dynamic to deal with the pace at which the market is currently changing.
Together the two brands control a strong % of the Australian dating market and we will work to try and strengthen that position even further.
One of the reasons Ok Cupid is so popular has to do with its swipe feature, which is very similar to Tinder's.
Apart from that, Ok Cupid has a thorough question/answer matching feature, which seems to work really well in providing long-term dating success.